Simon Firth Becomes Alabaré Patron


13th November 2013

Simon Firth made Charity Patron

Alabaré are delighted to announce that Brigadier Simon Firth CBE has been appointed as a patron of the charity. Brigadier Firth was educated at Stowe and the Royal Military Academy Sandhurst. In 1959 he began his military service, when he was commissioned in the Gloucestershire Regiment. During his career he served in Germany, Northern Ireland, Cyprus, and Canada. After leaving the forces Simon was appointed as the Chief Executive of the Royal Bath and West of England Society at Shepton Mallet, he served in this role for 10 years, before retiring in 2001. In his retirement, Simon has dedicated his time to his family and charity work. For his service during tours in Northern Ireland, Simon was awarded a Mention in Despatches, and MBE and an OBE. He received a CBE for Service during the First Gulf War.

During his time with Alabaré, Simon has served as an energetic Chairman on the Board of Trustees, Chairman of our Bristol Ambassadors, and currently acts as the Chairman of Gloucestershire Ambassadors. As Gloucestershire Chairman, Simon has worked tirelessly and has raised more than £250k for Alabaré’s veterans’ services. He has also helped the charity to expand its network of supporters. He recently took to the stage of the Gloucestershire Business Awards and gave a rousing speech discuss the charity’s work with veterans, and the need for support of ex-forces personnel. He truly is an integral part of Alabaré.


Alabaré’s new patron, Brigadier Simon Firth; 
"I am honoured to have been asked to become a Patron. I have been involved with this outstanding Charity for many years and am glad to have had a small input into their work. In the last few years Alabaré has concentrated on the needs of those ex-service men and women who just cannot settle into civilian life and whose life deteriorates into chaos and homelessness. This is a very special Charity doing very important work."

Alabaré’s Chairman, John Proctor;
"Simon has been passionate about the work of Alabaré ever since his first involvement 18 years ago. I am delighted he has accepted our invitation to become a patron"

Alabaré is the largest provider of dedicated accommodation for homeless veterans of working age outside of London. The charity runs Homes for Veterans in Salisbury, Plymouth, Bristol, Weymouth, Gosport, Fareham and Gloucestershire. These homes provide high to low level support for homeless or vulnerable ex-Armed Forces personnel. Since the scheme started in 2009, Alabaré has helped over 220 veterans. If you or your company would like to support veterans in your community to get back on their feet, please call Alabaré on 01722 322882 or visit the website: